Privacy Policy

Crowdline · Last updated: September 11, 2026

Crowdline (“we”, “us”) operates the Murchant mobile app and app.crowdline.co. This policy explains what data we collect, why, and how we protect it.

No account is required to use the app. You access the merch store by entering an event code provided at the venue.

Data We Collect

Purchase History

When you place an order, we store the items purchased, quantities, prices, and a pickup code. Order records are retained for up to 7 years to comply with financial and tax requirements.

Email Address (required)

Email is required to complete checkout and receive order confirmations and pickup notifications. Your email is used for transactional messages only and is not linked to an account. You will receive transactional emails regardless of communication preferences, as they are necessary to complete your order and notify you when your order is ready for pickup.

We do not sell, rent, or share your email address with third parties for their own marketing purposes.

Phone Number (optional)

You may opt in to SMS order-ready notifications at checkout. Providing your phone number is optional. If you opt in, your number is used only to deliver order status messages. Reply STOP at any time to unsubscribe, HELP for help. Message and data rates may apply.

Your mobile phone number, SMS opt-in status, and text messaging originator opt-in data and consent will not be sold, shared, rented, or transferred to any third party for any purpose. This information is disclosed solely to Telnyx (our SMS delivery provider) and the applicable mobile carriers for the purpose of transmitting your order status messages, and to no other parties.

Push Notification Token (optional)

If you grant notification permission, we store a device token to send order-ready push notifications. You can revoke permission in your device settings at any time.

Transactional Email Communications

You will receive transactional emails including order confirmations and order-ready notifications. These emails are essential to the service and cannot be opted out of, though you may update your communication preferences (e.g., SMS vs. email for order status updates) in your account settings.

Marketing Emails (optional)

You may opt in to receive promotional emails about deals and updates from Crowdline at checkout or in your account settings. This is separate from, and unchecked by default relative to, the transactional emails above. You can withdraw consent at any time via the unsubscribe link in any marketing email or by updating your preferences in your account settings.

Crash and Diagnostic Data

We use Sentry to collect crash reports and performance diagnostics. This data helps us identify and fix bugs. Sentry retains this data for 90 days. Crash reports may include your anonymous session ID, device model, OS version, and app version.

Third-Party Services

  • Sentry — crash reporting and performance monitoring. Sentry Privacy Policy
  • Telnyx — SMS delivery. Your phone number is shared with Telnyx only if you opt in to SMS notifications. Telnyx Privacy Policy
  • Firebase (Google) — push notification delivery. Your device token is shared with Firebase to deliver push notifications if you grant permission. Firebase Privacy Policy
  • Stripe / Helcim — payment processing. Payment card details are entered directly into the payment provider's secure form and are never transmitted to or stored by Crowdline.

Data Retention

  • Order records: up to 7 years (tax and financial compliance)
  • Email address (receipt): deleted after the receipt is delivered
  • Marketing email consent: retained until you unsubscribe or request deletion
  • Phone number: retained until you reply STOP or request deletion
  • Push notification token: retained until you revoke notification permission
  • Crash and diagnostic data: 90 days (Sentry retention policy)

Your Rights

You may request deletion of any data we hold about you. To do so, email support@crowdline.co with the subject line "Data Deletion Request". Include the email or phone number associated with your order. We will process your request within 30 days.

For account deletion instructions, see our Account Deletion page.

Contact

Questions about this policy? support@crowdline.co